O artista, designer gráfico e ilustrador contemporâneo americano Shepard Fairey, ficou conhecido por liderar uma das primeiras campanhas da chamada "guerrilha gráfica ou arte de guerrilha" nos anos "90". Fairey, um estudante de ilustração da "Rhode Island School of designer", criou uma cultuada figura estilizada conhecida como André, o gigante (referência ao lutador francês de vale-tudo AndréRené Roussimoff). Os adesivos, por ele criados, tinham a palavra "Obey" (obedeça) e eram colados por toda cidade.
The contemporary artist and graphic designer Shepard Fairey became known as a leader of one of de first campaigns of the so-called "guerrilha art warfare" in the 90s. Fairey, then a student of Rhode Island School of Design (RISD), became famous for creating a stylized image of Andre The Giant (French wrestler AndreRene Roussimoff) and posting it all over the streets with the word "OBEY" written underneath it.
Sua intenção foi fazer uma crítica a propaganda e ao consumo desenfreado, utilizando tática e estética totalitárias, porém o que começou como uma proposta de anti-publicidade, tornou-se o próprio estilo e marca do artista (com direito a uma linha de camisetas, bonés e mochilas).
His intention was to criticize what he saw as unbridled consumption by using tactics and aesthetics of totalitarianism; but what began as anti-advertising propaganda became the style and brand of the artist himself (he now owns the rights to a line of t-shirts, hats and backpacks).
O vídeo abaixo mostra a montagem desse mural impressionante, desenvolvida para a Biblioteca Estadual de West Hollywood. Se você estiver em Los Angeles vale a pena dar um pulo na biblioteca e ver o projeto do Shepard.
The video below shows the preparation and execution of this incredible mural, developed for the West Hollywood Public Library in Los Angeles. If you are in Los Angeles it is definitely worthwhile to check out the library as well as Fairey`s fantastic mural.
The contemporary artist and graphic designer Shepard Fairey became known as a leader of one of de first campaigns of the so-called "guerrilha art warfare" in the 90s. Fairey, then a student of Rhode Island School of Design (RISD), became famous for creating a stylized image of Andre The Giant (French wrestler AndreRene Roussimoff) and posting it all over the streets with the word "OBEY" written underneath it.
His intention was to criticize what he saw as unbridled consumption by using tactics and aesthetics of totalitarianism; but what began as anti-advertising propaganda became the style and brand of the artist himself (he now owns the rights to a line of t-shirts, hats and backpacks).
The video below shows the preparation and execution of this incredible mural, developed for the West Hollywood Public Library in Los Angeles. If you are in Los Angeles it is definitely worthwhile to check out the library as well as Fairey`s fantastic mural.
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